Ruta Hardware, Inc. (“Ruta Hardware,” “Ruta,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with our website, online services, customer support channels, showroom-related services, and related business operations.
By using our website or submitting information to us, you acknowledge the practices described in this Privacy Policy.
Ruta Hardware, Inc.
1400 W 37th Street
Chicago, IL 60609
Email: support@rutahardware.com
Phone: +1 (213) 632-6848
This Privacy Policy applies to information collected through the Ruta Hardware website and related services for customers and trade users in the United States, including:
Commerce: ecommerce checkout, quote requests, order-related activity, and warranty registrations
Accounts: customer and trade account registration, login, and dealer or trade account applications
Resources: gated content such as CAD files, 3D files, spec sheets, and technical documentation
Communications: newsletter signups, support tickets, service inquiries, and showroom or consultation bookings
Employment: careers and job applications submitted through our website or third-party platforms such as LinkedIn
This Privacy Policy does not apply to third-party websites, tools, or services linked from our website that maintain their own privacy practices.
We may collect information that identifies, relates to, describes, or could reasonably be linked to you (“Personal Information”).
We may collect information you voluntarily provide, including:
Contact Details: name, email address, phone number, and job title
Business Information: company name, trade account details, and resale or tax-related documentation
Transactional Information: billing and shipping details, order history, and transaction-related information associated with purchases processed through our payment providers
Account Information: login credentials, account preferences, member tier, and related account details
Project and Service Information: quote request details, warranty registration information, showroom appointment details, project details, preferred appointment times, and location preferences
Support and Communications: customer service messages, ticket submissions, issue-tracking details, attachments, and related communications
Employment Information: resumes, work history, qualifications, and other job application materials
When you visit or interact with our website, we may automatically collect certain technical and usage information, including:
Device Data: IP address, browser type, operating system, and device identifiers
Usage Data: pages visited, referring URLs, timestamps, and interactions with website features
Tracking Data: cookies, pixels, tags, and similar technologies
We may receive information from third parties, including:
payment processors such as Stripe
analytics providers such as Google
advertising and remarketing partners such as Meta, Google, and LinkedIn
shipping and fulfillment providers
recruiting platforms such as LinkedIn
service providers and business tools we use to support operations, marketing, customer support, and account management
We may use Personal Information for the following business and commercial purposes:
to process orders, returns, shipping, and related customer transactions
to create and manage customer and trade accounts
to review and process dealer or trade applications
to provide quotes, schedule showroom visits or consultations, and administer warranties
to provide customer support and manage service tickets or issue tracking
to provide access to gated technical resources such as CAD files, 3D files, spec sheets, and documentation
to monitor download access, member status, and resource usage for security, account management, and service improvement
to send newsletters, product launch updates, abandoned cart reminders, and segmented marketing communications, subject to your opt-out rights
to analyze traffic, improve our website, measure campaign performance, and support remarketing efforts
to detect fraud, unauthorized access, or misuse of our services
to comply with legal obligations, enforce our policies, and protect our rights, property, and safety
We do not sell personal information for monetary consideration.
We may disclose Personal Information to service providers, contractors, and other parties that help us operate our business, including the following categories:
website hosting and infrastructure
account access and authentication
payment processing
accounting and business operations
shipping, delivery, and fulfillment
analytics, advertising, and marketing
customer service, communications, and support ticket management
recruiting and job application processing
legal, tax, accounting, insurance, and compliance functions
We may also disclose Personal Information:
to comply with applicable laws, regulations, legal process, or governmental requests
to enforce our terms, agreements, and policies
to detect, prevent, or address fraud, security, or technical issues
to protect the rights, safety, and property of Ruta Hardware, our customers, or others
in connection with a merger, acquisition, financing, restructuring, sale of assets, or other business transaction
Payments on our website are processed by third-party payment providers such as Stripe. Ruta Hardware does c store full payment card numbers on its own servers.
Payment information is collected and processed by the payment provider in accordance with that provider’s own privacy and security practices.
We retain Personal Information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, comply with legal obligations, resolve disputes, and enforce our agreements.
In general, we may retain information as follows:
Account Records: while the account is active and for up to 3 years after closure
Transaction and Financial Records: up to 7 years for accounting, tax, and audit purposes
Quote Requests and General Inquiries: up to 2 years
Marketing Records: until you unsubscribe or after up to 2 years of inactivity
Inactive Member Accounts: up to 3 years
Gated Resource and Download Logs: up to 2 years
Warranty Records: for the duration of the warranty period plus a reasonable records-retention period afterward
Support Tickets and Service History: for as long as reasonably necessary to manage service, warranty, compliance, or dispute-related matters
Job Application Materials: for a reasonable period related to recruiting and compliance requirements
We may retain information for longer where required or permitted by law.
We use cookies, pixels, tags, scripts, and similar technologies to:
remember preferences and improve website functionality
support login, account access, and security
analyze site traffic and user behavior
measure marketing and campaign performance
support advertising, audience-building, and remarketing efforts
These technologies may be provided by Ruta Hardware or by third parties such as Google, Meta, LinkedIn, and related service providers.
You may manage certain cookie preferences through our website’s consent banner or related settings made available on the website.
Some uses of cookies or tracking technologies may be considered “sharing” under certain U.S. state privacy laws when used for cross-context behavioral advertising.
Depending on your location and applicable law, you may have the right to:
request access to certain personal information we maintain about you
request correction of inaccurate personal information
request deletion of certain personal information, subject to legal and operational exceptions
opt out of marketing emails by using the unsubscribe link in the email or by contacting us
request information about how your personal information is collected, used, and disclosed
To submit a privacy-related request, please contact us at support@rutahardware.com. We may need to verify your identity before processing certain requests.
If you are a California resident, you may have certain rights under California law, including the right to:
know the categories of personal information we collect
know the categories of sources from which personal information is collected
know the business or commercial purposes for collecting, using, disclosing, selling, or sharing personal information
know the categories of third parties to whom personal information is disclosed
request access to specific pieces of personal information
request deletion of certain personal information
request correction of inaccurate personal information
opt out of the sale or sharing of personal information, where applicable
receive equal service and pricing even if you exercise your privacy rights, subject to lawful exceptions
Ruta Hardware does not sell personal information for cash or other monetary consideration. However, we may use advertising and analytics technologies that could be considered “sharing” under California law when used for cross-context behavioral advertising.
We will not discriminate against you for exercising applicable privacy rights.
To submit a California privacy request, including a request to know, correct, delete, or opt out where applicable, please contact us at support@rutahardware.com. We may need to verify your identity before processing your request.
We implement reasonable administrative, technical, and organizational safeguards designed to protect Personal Information against unauthorized access, loss, misuse, alteration, or disclosure. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
Ruta Hardware’s website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 in a manner requiring parental consent. If we learn that such information has been collected, we will take reasonable steps to review and delete it as appropriate.
If you believe a child under 13 has provided Personal Information to us, please contact support@rutahardware.com.
We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, legal requirements, or operations. When we do, we will update the Effective Date at the top of this page.
Your continued use of our website after any updates become effective constitutes your acknowledgment of the revised Privacy Policy.
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:
Ruta Hardware, Inc.
1400 W 37th Street
Chicago, IL 60609
Email: support@rutahardware.com
Phone: +1 (213) 632-6848
